Justin Bieber sprung a surprise on the masses with the release of his brand new album named ‘SWAG.’
Announced with minimal notice, less than 24 hours before its unleashing, the project serves as the Canadian superstar’s seventh studio effort.
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According to Hits Daily Double, ‘SWAG’ is pacing towards a #1 debut on the Billboard 200 with first-week US sales of:
175,000 Units
Streaming comprises the lion’s share of the project’s momentum, with first-day Spotify streams soaring north of 70 million.
Interestingly, the publication also revealed that the 20-track project precedes a more conventional Pop-leaning effort, potentially due later this year or early 2026.
‘SWAG,’ which features the likes of Sexyy Red and Gunna, serves as Bieber’s first LP since 2021’s ‘Justice.’